Fix Your Growth Plateau

The Founder-Led Growth Plateau: Why Your Sales Stalled—And How to Fix It

By Ryan Hall, Founder & President of GTMpact Solutions

Referrals got you here, but they won’t get you to the next level. If your sales have slowed down, leads aren’t converting, and your efforts aren’t producing results, you’ve hit the Founder-Led Growth Plateau.

This comprehensive 40+ page playbook provides a step-by-step guide to fixing the messaging, targeting, and sales process problems that are preventing you from scaling. You don’t need more cold emails, more ads, or another sales hire—you need a repeatable system that turns cold buyers into paying customers.

What You’ll Learn

• Why referrals don’t scale—and what to do instead
• The three biggest mistakes founders make when trying to restart growth
• How to fix your messaging so buyers instantly see your value
• How to attract the right buyers and stop wasting time on bad-fit leads
• A three-step framework to build a scalable, repeatable sales process
• Immediate quick fixes you can implement today to start closing more deals

What’s Inside

• 40+ pages of expert GTM strategy and execution guidance
• Proven frameworks to fix your positioning and sales process
• Real-world examples of messaging that converts
• Actionable strategies you can implement right away

Who Should Read This?

• B2B startup founders who relied on referrals but now need a scalable sales process
• CEOs and executives struggling to convert cold leads into paying customers
• Anyone who wants predictable sales growth without guesswork

About the Author

Ryan Hall is a seasoned technology Chief Revenue Officer, operational executive and investor with over two decades of experience driving transformative growth in high-tech environments. His unique combination of operational leadership and revenue growth expertise makes him an invaluable advisor for projects and strategic initiatives in the dynamic technology sector.

Ryan has consistently delivered exceptional results across various roles, including:

• Executive Leadership: Leading transformative business growth at industry giants like IBM, Avaya, and Verint, where he consistently exceeded revenue targets.
• Fractional CRO: Providing strategic sales leadership to early-stage B2B SaaS companies, helping them accelerate growth and expand market presence.
• Innovation Leader: Pioneering AI and automation in sales processes to develop cutting-edge revenue strategies that give tech companies a competitive edge.
• Angel Investor: Successfully investing in SaaS companies that have achieved profitable exits, giving Ryan hands-on experience with the full lifecycle of tech companies, from early growth to successful M&A transactions.

Ryan’s expertise spans go-to-market strategy, performance turnarounds, and revenue optimization—key skills for technology firms and private equity portfolios. His strategic insights help navigate complex market dynamics and uncover high-potential opportunities.

Career Highlights:

• Generated over $1 billion in revenue impact
• Multiple successful exits as an angel investor
• Achieved consistent year-over-year growth in executive roles

Ryan holds a B.S. in Management from the Georgia Institute of Technology, blending technical knowledge with business strategy. He is recognized as a thought leader in applying AI to sales and revenue processes and remains at the forefront of leveraging emerging technologies for business growth.

Based in Milton, Georgia, Ryan is married and has a daughter in high school. His family is actively involved in the Milton community and enjoy traveling and equestrian activities throughout the Southeast.